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SERIES: Sects Sell – The Moonies

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

Ad Inspo:

My inspo for this morphed quite a bit over the process of this piece and was something totally different at the end. I started out with a very cliche “misused quotation mark” ad page, but ended at 1960s-ish album cover. Which isn’t technically an ad, but whatever. It’s week 3 of this brand new series. I do what I want.

The hallmarks I pulled from said album covers:

  • Heavy shading – this is a hallmark of the mid-century modern style
  • Ebullient font – I love these dweeby, gameshow sitcom letters so much
  • Clear misunderstanding of the human form –
The weird bodies are specifically inspired by a dude named Alexander Girard, who was mostly a textile man, but also illustrated a book called Color in the early 1970s. This style of human body is clearly reflect in the cover illustration, which is called Girls.
Because it’s got girls, I assume. Here is one dope spread from the same book:


The hallmarks I pulled from anachronistic sources:

  • The Goonies title font

Cult Inspo

Revisiting the Moonies after a bit away from them was honestly a bit of a letdown. People refer to them by this very interesting and mysterious name, but when the lights come on, it turns out that’s just a dudes name and this is regular, old-fashioned, misogynistic, patriarchal, paternalistic, Christians-based cult, just like America.

ANYWAY, the real name was Holy Spirit Association for the Unification of World Christianity, or HSA-UWC. Then they renamed it to Family Federation for World Peace and Unification, or FFWPU. Then I assume everyone in the world realized they didn’t know what tf an acronym is for and they were too busy doing weird versions of sacraments to learn. So we call them the Moonies now.

The group was founded in Korea and in 1971, Mr. Moon moved to the US and spoke at Madison Square Garden and on the grounds of the Washington Monument. Apparently he spoke to 300,000 people, which is more people than have every shown up to hear Trump speak. AYOOOO! SHE’S GETTING POLITICAL!

The church got real big in the early 70s and then in the mid-70s anti-cult folks started talking about the church and in 1982, Moon when to jail for tax fraud. Isn’t it always the way? Shortly after that, he told everyone to go home and be missionaries there instead of bothering him and, I assume, took a nap.

Purportedly (by them) the group is all about science, but they recently sent an author out into the world to publish a book questioning evolution, which was super fucking established when they were all “Science is dope” in the 70s.

The thing you probably know about them is that they were all about that sweet, sweet mass wedding-slash-blessing-ceremony. BUT! they also invented a new kind of funeral and then said they wouldn’t do it for poor people.

They had one a couple years ago and the photos are on Buzzfeed and they are IN.SANE.

Add classist and hypocritical to the list of adjectives from up top!

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SERIES: Sects Sell – The Rajneeshees

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

Ad Inspo:

This is inspired by the large letter postcards that were genuinely prevalent from the 1930s – 1950s and are now kind of ironically prevelant, usually in a way that mocks Florida. The general characteristics are large block letters, sometimes filled with secondary images, and the words “greetings from…”

Interesting fact I had not previously know: in this era, most postcards were made of linen, not paper, and it was common for those linen postcards to be textured. I’m guessing it felt a bit like thick money which, in related news, is my stripper name. COPYRIGHT.

This link will tell you to some examples from around the world.

Cult Inspo:

If you’ve never heard of the Rajneeshees, it is my strong recommendation that you watch Wild, Wild Country on Netflix ASAP. It’s very long, but it’s so. so. good.

Look how freaking creepy this documentary looks!

If you refuse to participate in your own education, the Rajneeshees are a cult that started in India, came to America medium illegally, bought a ranch in Oregon, and terrorized the adjacent town of Antelope by rigging their elections and sprinkling their salad bars with poison. As far as I can tell, their values are extreme capitalism, taking whatever you want, and yelling quite a bit while clothed and then, later, nude.

There’s also a lot of infighting and selling each other down the river slash out of the country and listening to these people explain themselves on Netflix has been a highlight of my time watching television with my roommate, Hannah.

The most infuriating thing is that the horrifying leader, the Baghwan Shree Rajneesh, decided later in his life that he wanted to be called Osho. And they just fully switched over, nbd. And NOW a lot of white girls you know are probably posting inspirational quotes attributed to Osho! The man that was like, “absolutely, get AFTER that salad bar poisoning so we can be the king of antelope and continue our substandard construction!,” probably.

Look at what a creep this guy is!

Like. If that doesn’t make you want to change your mind and watch WWC, I don’t know what to do with you.

Anyway, this postcard is of their ranch, Rajneeshpuram and tbh it’s pretty spot on.

Look at what happens when you make your yoga followers build their own houses and stuff!

If you’ve seen the doc, I encourage you to try to find the syringe hidden in someone’s pocket. You can do it if you haven’t seen the documentary, but you won’t know why it’s shocking and/or hilarious.

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SERIES: Sects Sell – Heaven’s Gate

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

Ad Inspo:

The aesthetic of the print ad is square in the middle of the 1950s. In particular, there’s a subset of home and travel ads and catalogues that feature script with rounded bodies, but tapered serifs — the cover of this catalogue on the right is a great example. It also shows pretty clearly the graphic style of the time, which doesn’t aim for photo-realism, but also stays pretty true to form.

Click through to see the full catalogue — it’s super interesting to see the floor plans that were popular

The actual shape of the sign is based on the famous Sky Ranch Motel from the Vegas Motel Park. I’ll just say it’s one of the … seedier … options available to your 1950s tourist(?). The sign is iconic and it features prominently in a lot of parodies of Vegas.

Cult Inspo:

I would be very surprised to learn that you’d never heard of Heaven’s Gate, the cult where everyone dressed in matching Nike and walked in formation and ate in unison and believed that the Hale Bopp Comet was gonna take them to heaven, but just in case, I’ll share from their website, which is, famously, maintained to this day using funds the group amazed before they all committed suicide so they’d catch their proverbial train.

“A member of the Kingdom of Heaven then left behind His body in that Next Level (similar to putting it in a closet, like a suit of clothes that doesn’t need to be worn for awhile), came to Earth, and moved into an adult human body (or “vehicle”) that had been “prepped” for this particular task. The body that was chosen was called Jesus.”

– direct from Heavens Gate Dot Com

Heaven’s Gate posted a press release on their geocities expage live journal from hell — or heaven, I guess, get it, I got jokes, this is going great. Here are the three sentences I reacted to most audibly:

  • We came from [the Kingdom of Heaven] Level, that time, that space, and entered this one. And in so doing, we had to enter human bodies — which we did, for the most part, in the mid-seventies.
  • If you should choose to [follow us], logistically it is preferred that you make this exit somewhere in the area of the West or Southwest of the United States — but if this is not possible — it is not required.
  • You must call on the name of TI and DO to assist you. In so doing, you will engage a communication of sorts, alerting a spacecraft to your location where you will be picked up after shedding your vehicle, and taken to another world — by members of the Kingdom of Heaven.

So that’s Heaven’s Gate! Tune in next week for the Rajneeshees!

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SERIES: Sects Sell

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

Series Title Card – January 2019

Ad Inspo:

AD INSPO:

The shape of the logo is inspired by the Holiday Inn Great Sign, see below, which is the real name of the marquee sign that the chain used exclusively from its founding through the 1970s. By the mid-1980s, the signs has been phased out entirely, much to the chagrin of founder, Kemmons Wilson. He legit has the sign etched into his tombstone. That’s not a joke.


The lettering is based on the iconic game show title card font primarily used in the 1960s — even Jeopardy! used a version while Art Fleming was still the host, as you can see above.

I also threw in some stars reminiscent of Sky Ranch motel, but I’m going to save that deep dive for the next piece in the series.

Cult Inspo:

There’s not so much in the way of cult inspo in this prelaunch week, but the title of the series, “Sects Sell,” is a play on the old chestnut “Sex Sells.” I’m calling it an old chestnut because that provides me some psychic and emotional distance from that fairly gross phrase, as well as the concept which, you know, isn’t wrong just because it’s icky.

The title gives me some room to explore both different levels of cultiness and different kinds of old-school advertising. Which I look forward to doing in this space every Friday!

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Making it Offish!

Hi friends! I’m super excited to share that I’m enrolled in a program at the University of Baltimore to get a Certificate in User Experience Design, or UX. My goals are to codify my many years of experience building websites for myself and to more effectively apply my understanding of customer and prospective member behavior to sites I’m working on for myself and my clients.

For the last little bit, I’ve been trying to firm up what exactly I want to offer, in terms of services, and after a couple months of offering every single thing I know how to do, I’ve narrowed it down to a specific slate of services and tools I can offer new and growing small businesses, nonprofits, and solo ventures — a cohesive web presence is a big part of that!

The other things that are a part of that – the things I’m excited about folding into my services are things like: logo design, cohesive branding design, product promotion, custom fonts, custom paper products, and multi-step planning.

In the coming weeks, I’ll be updating my hire page to better fit this vision.

If you want to be sure you don’t miss that – or anything – sign up for my newsletter here.

You can also help me keep making time to make art while I complete my program by supporting me on Patreon or making purchases from Managed Expectations on Etsy.

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I live in Baltimore now!

Surprise! I moved in on December 1st on a wing and a hangover. Everything is a mess. My stuff is everywhere, my roommates’ stuff is everywhere, my ex’s stuff is everywhere and idk really where my money is? Like I for sure spent it, but who knows on what, exactly. 

Everything is chaos. 

BUT! Also! Everything is pretty great. I have been more connected to my friends, more creative, and more confident about what I’m doing with my life. In the last three weeks, I’ve finished eight Christmas commissions comprised of eighteen different works of art — keep an eye out for those as soon as the gifts are given — and I have a whole slew of new pics and edits to share from my travels this summer and from just living my life in DC and Baltimore. 

I’ve been keeping track of a lot of things I want to talk about, and now that my commissions are all with their respective printers, I can actually start writing some of it down and the very first thing I wrote down — a thing I keep coming back to — is the mix of emotions I feel about Baltimore being my home. Let’s unpack that.

If I have to pick between Maryland and Virginia — and I do, we all do, it’s the law, I think — I will ALWAYS pick Maryland. I lived in Montgomery County from the time I was 6 until I left for college, I got my Bachelor’s Degree from the University of Maryland, I returned to MoCo to live in Silver Spring after graduation, and I got my Master’s Degree from Goucher College. It’s a formative part of who I am as a person. 

But living in DC for the past several years has felt really, really right to me. I have felt most myself. DC is a space where everyone is passionate about social issues — and most people are passionate in the same direction that I am, it’s okay to love your job and your volunteer work and talk about that stuff a lot, there are ten thousand kinds of places to see art from the Smithsonian to a museum that’s legit just murals painted in a public alley, the hockey team is quite good, it’s not weird that I’m not straight, and most of my favorite people in the world live there. 

So the knowledge that I have to go back to a Maryland driver’s license and that it’s not totally honest to say I’m from DC anymore and the fact that I don’t wake up in our Nation’s Capital everyday feels really weird to me. It feels a bit like a part of my identity is missing. 

On the other hand, though, the stuff I love about DC is stuff I know I will love about Baltimore. The art scene here is a incredible! A lot of people I love also live here! Folks are mostly aligned with my progressive politics, but I can actually vote a Republican the fuck out of office in this state!

And the really important thing is that I see all of the most important people in my life actually more now that I live in Baltimore than I did living a block away  from some of them with my ex-girlfriend.

It’s another important reminder that the people that really care about you are gonna figure it out. They’re gonna give you keys to their apartments and let you sleep on their couch and tell you you can come over because you finished working several hours before you planned to meet them somewhere, they’re gonna let you have your birth control mailed to their apartment so you don’t have to pay an extra $50 for it, and they’re gonna come to your house sometimes even though it’s less convenient for nearly everyone because someone has to help you christen the back patio with a bonfire made of clothes and a weed S’more. 

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New Beginnings


I finished this website revision in April and I’m just now getting a firm sense of how this space functions as a hub for my things. I was using this blog area for announcements, work samples, old writing, and photo-journals  —  that is too many things for one chronological blog and there are much better platforms for all of those things. Pics are on VSCO, my work is in a Dribbble portfolio and on Instagram, and my old professional blogging is archived in a separate space. That leaves this blog for personal writing and reflection.


Here’s how the last few months shook out for me:

August:

I quit my job because the senior staff at my former organization had an absurdly disproportionate response to me giving them feedback they asked for; it became clear to me that their commitment to diversity, equity, and inclusion was purely superficial.

September:

I walked a lot of dogs and made a lot of art, my girlfriend quit HER job, we had some of the best weeks of our relationship, we went to Europe together right after her last day.

October:

we moved everything we own out of our shared apartment and into a storage unit, we started crashing with my parents while we looked for jobs.

November:

my girlfriend went to Los Angeles to visit her sister, broke up with me via gchat, and declined to take responsibility for a single possession she left here; Bru took home the trophy for the third consecutive year; and I made plans to move to Baltimore to live in a three bedroom house where I can have an office and I started to figure out what my life looks like now.


So here we are, rapidly approaching December and I think it’s fair to say that this moment will likely help define the next chapter of my life  — and that makes me feel like I should make some resolutions or name some goals or set some intentions or something.


Here are, well, just a list of some things I feel like saying that mostly lacks parallel structure:

  1. F.O.E. – friends over everything. This is partly me saying that I want to prioritize the people that have always had my back, but it also doubles as a gentle-ish way to say No New Friends.
  2. No one’s mental health is more important than mine and I should not be with or around someone that asks me to sacrifice mine for hers on a regular basis.
  3. Don’t take the blame if you didn’t earn the blame; take the fucking credit if you earned the fucking credit.
  4. It’s fine for me to be a flannel & snapback bisexual and still identify as vaguely femme, it’s fine for me to represent my sexuality however the fuck I want, and it’s   f   i   n   e   if I occasionally want to be reductive about my identity (and the identities of consenting friends) in service of a gay joke about my all-women football team.
  5. I’m adopting Mindy Kaling’s “Why the fuck not me?” as my professional mantra. There’s not a single fucking reason I can’t have the freelance career of my dreams if I’m willing to earn it.
  6. Don’t ever get soft at mimosa chugging again.