Blondes vs Brunettes DC is a charity organization that puts on a big annual football game and other events throughout the fall to raise money for Alzheimer’s Disease research and care support. I’ve been a part of the organization for five seasons and last year, as a chair and as the head of the marketing committee.
Last year, my primary initiative was to launch a newsletter to former players and fans. The design was constrained a bit by brand style restrictions — the header font, logo, and colors — but you can see some layout elements below.
I find the alternating images layout particularly effective for a series of short action items and reminders. Folks generally know if they’re a player, a sponsor, or a donor, so the goal is to get folks to their content quickly. You can check out an example of a newsletter requiring more detail here.