This is a pitch for a social media advertising plan. Based on a stated objective, I provided a preliminary evaluation of the existing audience and then laid out a plan for conversion based on scientific UX principles.
I developed these cards based on my branding. The background reflects a galaxy motif you’ve almost certainly noticed around this website. The sans serif font on the cards is intended to be easily legible on the background, while the lettering on the notecards reflects a more hand-written vibe.