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SERIES: Sects Sell — Full Circle Venice

Launched in January 2019, Sects Sell is my weekly opportunity to explore a cult and experiment with a mid-century-ish, retro style of advertisement. New pieces are posted every Friday on this page and on Instagram – follow this and other work at @bridgetmakesstuff.

Ad Inspo:

This week I played with the cut paper style prominent in quite a bit of mid-century abstract illustration.


I’m probably not blowing your mind with this medium — cut paper wasn’t super different then than it is now — but there are some elements I didn’t realize were from that era and inspired by cut paper.

This starburst is a common element of them, for example.

This painting by Dick Hersey is a really great example of more abstract geometric art. It was painted in the early 1950s and includes that iconic wave shape.

I didn’t pick a specific ad format bc I wanted to include a nod to the Andrew Keegan vehicle slash the thing I know him from besides this cult-y situation.

BAM.

He’s not even on that movie cover.

Cult Inspo:

Guys, Full Circle Venice is … a lot. This was a fun one to do, though, because it’s not really a murderin’ and bangin’ cult. Andrew Keegan at some point showed back up in the public conscious in a beanie and some beads.

For reference, here is young Keeg, to the right.

Here he is, on the left, with a cult and a partner and a baby. I picked this photo bc his baby is hiding.

So, like, he’s a mess, but also there was a BIG bust at a fundraiser Full Circle hosted, and they got into a LOT of trouble… for selling kombucha that was exactly 1% ABV instead of slightly under 1% ABV, which requires a liquor license.

So, I obviously illustrated hi head shape and a kombucha joke, but the crown cut paper jewel — dat background — is based on “the convergence mural” on the side of the Full Circle building in Venice, CA.

This is that mural. I picked the space part bc duh, but interestingly, some of these shapes are p related to retro cut paper.

FYI, the brand is Kombucha Dog and every bottle has a pic of a dog you can adopt. Pls see below.

Tell me what you think!